Junior+/Middle ASO Specialist

About the role

A SaaS company that helps entrepreneurs launch ride-hailing (taxi) services is looking for a Junior+/Middle ASO specialist to join its Apps team. The team optimises on-demand apps worldwide, works with the marketing team, manages or learns to manage Apple Ads, applies for App Store featuring and generates ideas for partner apps.

Key responsibilities

• Write text metadata for Android and iOS ride-hailing apps
• Build semantic cores for different localisations
• Create hypotheses for organic growth and put them into practice
• Work with designers to refine creative assets and run A/B tests

Required profile

• 1+ year of experience in ASO (App Store and Google Play)
• Intermediate+ English, written and spoken
• Willingness to learn and grow ASO skills

Required skills

• Basic understanding of App Store In-App Events
• Some experience with CPPs/CSLs
• Exposure to A/B testing and test implementation
• Creating, documenting and implementing hypotheses
• Assisting in preparing design briefs for store assets

Nice to have: Apple Ads, App Store featuring, AppFollow and AppFollow review automation, basic digital marketing knowledge, and ASO process automation experience.