MarTech / Marketing Analyst

About the role

Andersen is seeking a MarTech / Marketing Analyst to lead the optimisation of marketing analytics, tracking and reporting across its global digital channels. You will work closely with marketing, product and development teams to ensure data‑driven decision making and accurate measurement of campaign performance.

Key responsibilities

• Set up, maintain and troubleshoot tracking via Google Tag Manager (web and server‑side).
• Configure GA4 events, conversions, audiences and e‑commerce tracking, and implement Consent Mode v2.
• Define dataLayer schemas and provide technical specifications to developers.
• Audit analytics implementations, identify missing or duplicate data, and validate data across GA4, ad platforms, CRM and internal systems.
• Query GA4 data in BigQuery using SQL and perform ad‑hoc analysis.
• Build and maintain dashboards in Tableau, Looker Studio or Power BI.
• Analyse multi‑channel marketing performance, support PPC teams with attribution and conversion tracking, and deliver actionable insights.
• Assist with implementation of Meta Pixel, Conversion API, Google Ads conversion tags and other marketing tags.

Required profile

• 3+ years of hands‑on experience with GTM, GA4 and Google Search Console.
• Proven ability to write technical specifications for dataLayer implementation.
• Experience auditing analytics setups and troubleshooting e‑commerce tracking.
• Solid understanding of UTM parameters, attribution models and key marketing metrics (CAC, CPA, ROAS, etc.).
• Intermediate or higher proficiency in English.

Required skills

• Google Tag Manager (web & server‑side)
• GA4 and Google Search Console
• DataLayer implementation and e‑commerce tracking
• UTM tracking and attribution concepts
• SQL (basic querying)
• Tableau, Looker Studio or Power BI
• Consent Mode v2 and cookie‑consent platforms (CookieYes, Cookiebot, Complianz)