Product Marketing Manager (E-commerce · Supplements & Beauty)

About the role

Concepta is a brand accelerator run by an international team that builds and scales supplement and beauty brands for the US market. Its products are tested, certified and manufactured in the USA. The team is fully remote, spread across New York, Madrid, Belgrade and Dubai, with one shared working day on GMT+1. You will join the team driving sales on Amazon US and report to the Head of E-commerce, owning everything between the customer and the product listing: audience and competitor insight, positioning, listing content and its performance.

Key responsibilities

• Research the target audience deeply and turn it into actionable insights using marketplace analytics, reviews, Q&A, Reddit, communities, social media and surveys.
• Analyse competitors' positioning, keywords and visuals, and define a compliant positioning and value proposition.
• Write claims that sell and stay accurate and compliant with FDA, FTC and marketplace requirements.
• Own product listing content: titles, bullets, descriptions, backend keywords, A+ Content and image concepts, and brief copywriters and designers.
• Work with the Account Manager on publishing listings, moderation and A/B tests.
• Build and run a CTR/CVR management system with dashboards, hypotheses, a test log and a knowledge base.
• Turn reviews and return reasons into listing improvements and product requests to R&D.

Required profile

• 3+ years in product marketing, e-commerce or content marketing for physical consumer products.
• Proven experience improving product listings with measurable CTR/conversion growth.
• Strong customer understanding and ability to compare competitors' positioning.
• Integrity in communication: highlighting real strengths without making false promises.
• Copywriting skills and experience briefing designers and copywriters.
• Hands-on A/B testing and hypothesis-driven work.
• English B2 or higher, writing for the US customer.

Required skills

• Advanced Excel / Google Sheets and a basic understanding of unit economics (margin, TACoS, ROAS).
• Nice to have: Amazon tools (Seller Central, Brand Analytics, Search Query Performance, Manage Your Experiments, A+ Content), Helium 10, Jungle Scout, Keepa; knowledge of FDA/FTC claim requirements.

What we offer

• A data-driven team working on products with strong US demand.
• Fully remote work with one shared working day on GMT+1.
• Balanced time-off policy: paid vacation, personal days, sick days and a company-wide winter break.
• Structured 3-month onboarding and a respectful, international team.
• Compensation discussed individually after the interview and test task.

Hiring process: intro call with HR, a product listing growth test task, interview with the Head of E-commerce, then an offer. Apply by sending your CV.