CRM / Retention Manager

About the role

We are looking for a CRM / Retention Manager to design and execute a data‑driven CRM strategy for our international client base. The role combines lifecycle marketing, analytics and customer engagement to increase retention, LTV and overall business performance.

Key responsibilities

• Develop and implement CRM and retention strategies across the customer lifecycle.
• Segment clients based on behavior, activity, deposits and other key parameters.
• Create and optimise customer journeys, onboarding, engagement, re‑activation and win‑back campaigns.
• Plan, launch and optimise email, push, SMS and other CRM communications.
• Analyse churn, retention, LTV, conversion and other performance metrics.
• Conduct A/B testing of communications and client‑interaction approaches.
• Identify causes of reduced client activity and propose corrective actions.
• Collaborate with Marketing, Sales, Product and analytics teams.
• Produce regular reports on CRM and retention activities.
• Continuously experiment with new mechanisms to boost client activity and long‑term value.

Required profile

• Minimum 2 years of experience in CRM, retention, lifecycle marketing or a related field.
• Hands‑on experience with CRM and marketing‑automation platforms.
• Strong understanding of customer lifecycle, segmentation and retention tactics.
• Data‑driven decision‑making with solid metric analysis skills.
• Proven track record of running A/B tests and interpreting results.
• Proficiency in Excel or Google Sheets.
• English language level B2 or higher.
• Self‑motivated, systematic thinker with a results‑oriented attitude.

Required skills

• Excel
• Google Sheets
• CRM platforms
• A/B testing

What we offer

• Fully remote work from any location.
• Opportunity to build and lead the CRM / Retention function.
• Direct impact on key business metrics.
• Competitive compensation.
• Professional and career growth within an international team.