Senior User Acquisition Manager (iOS Apps)
MobiSystems, Inc.
Job description
About the role
MobiSystems makes office suite apps (MobiOffice, MobiPDF and MobiDrive) for Windows, Android, iOS and macOS, trusted by over 550 million users worldwide. It is looking for an experienced Paid User Acquisition Manager for iOS who goes beyond buying impressions and blends data, creativity, experimentation and strategic thinking to scale its global mobile product portfolio and strengthen its brand in international markets.
Key responsibilities
- Own the end-to-end acquisition strategy: plan, launch and optimise paid UA campaigns across Apple Search Ads and Google Ads.
- Develop and run promotional campaigns for iOS apps aligned with product objectives and growth targets.
- Complement Apple Search Ads campaigns with keyword research and CPPs.
- Analyse and optimise performance using KPIs, dashboards and BI tools, and experiment with audiences, channels, formats and campaign types.
- Help the acquisition team plan long-term growth strategies for paid multi-channel acquisition.
- Work with product, design and data teams to understand user behaviour and shape growth initiatives.
- Drive creative testing with designers and copywriters, iterating on visuals, custom product pages and other creatives.
- Communicate progress regularly to stakeholders and leadership.
Required profile
- 3+ years of experience in user acquisition or performance marketing for iOS apps, preferably in productivity or business categories.
- Ability to manage large budgets and multiple simultaneous campaigns.
- Strong analytical mindset, comfortable building dashboards and making data-driven decisions.
- Excellent communication, documentation and cross-team collaboration skills; fluent English.
Required skills
- Apple Search Ads and Google Ads
- MMPs (AppsFlyer, Adjust, Singular, Firebase)
- GA4 and QlikSense
- Web-to-app and app-to-web funnels, landing pages and multi-touch journeys
What we offer
- Flexible independent contractor agreement
- Remote work environment for international candidates
- Opportunity for part-time engagement
Candidates apply by sending their CV in English; only shortlisted candidates will be contacted.
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Published 1 week ago
Expires 1 month from now
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MobiSystems, Inc.
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