Web & App Analyst (Remote)

About the role

Allformance helps businesses grow through smart, creative and data-driven advertising solutions, working as a partner for platforms such as TikTok, Google and Snapchat. It is looking for a Web & App Analyst to strengthen its service analytics team (GA4, GA360, Firebase, AppsFlyer) and support sales in GA360 pre-sales. The role suits someone who combines technical expertise with strong communication skills, able to explain complex concepts simply.

Key responsibilities

• Create measurement plans and technical documentation, turning business objectives into clear, measurable KPIs.
• Audit and implement analytics for web and mobile products: configure GA4 and Firebase, optimise events and parameters, find tracking gaps and propose improvements.
• Work with GTM and server-side GTM: design tag architecture, set up advanced tracking scenarios and implement solutions respecting cookie and privacy restrictions.
• Support the sales team in GA360 pre-sales: join client meetings, show the platform's value and prepare arguments and use cases.
• Work with raw data in BigQuery: build queries, validate data quality, run ad-hoc analyses and extract insights for marketing optimisation.
• Create reports and visualisations using GA4 Reports and Explorations and custom reports in Looker Studio based on BigQuery data.

Required profile

• Proven experience in web and mobile analytics; GA4 and Firebase are required, AppsFlyer / Adjust is a plus.
• Excellent communication skills, able to present and educate.
• Upper-intermediate English and fluent Russian.

Required skills

• GA4 and Firebase (required)
• SQL and BigQuery
• GTM and server-side GTM
• Python (pandas, API integrations) is an advantage

What we offer

• A remote-first, globally distributed team.
• Corporate events at least once a year.
• Corporate English lessons and speaking clubs with colleagues worldwide.
• Private health insurance.