Веб-аналитик

About the role

We are looking for a Web Analyst to lead the implementation and maintenance of analytics systems for two travel‑related projects. The role involves turning raw data into actionable insights that improve marketing performance and user experience.

Key responsibilities

• Set up and fully manage Google Analytics 4 (GA4) and Yandex Metrica, including complex e‑commerce tracking for tour packages.
• Operate Google Tag Manager to integrate data flows between websites, advertising platforms (Yandex Direct, Google Ads, social networks) and CRM systems such as Bitrix24 or amoCRM.
• Implement end‑to‑end analytics, call‑tracking, and build dashboards in Looker Studio or Power BI to visualise ROI, CPL and advertising spend ratios.
• Conduct A/B tests, analyse user behaviour with heatmaps, web‑visor and sales funnels to boost conversion rates.
• Collaborate with marketing and development teams to translate technical findings into business recommendations.

Required profile

• Proactive mindset with the ability to propose hypotheses for marketing optimisation.
• Strong communication skills to explain technical metrics to non‑technical stakeholders.
• Basic understanding of HTML, CSS and JavaScript sufficient for custom event configuration.

Required skills

• Google Analytics 4 (GA4)
• Yandex Metrica
• Google Tag Manager (GTM)
• Looker Studio or Power BI
• HTML, CSS, JavaScript
• SQL or Python for data manipulation
• Experience with Roistat, Calltouch or similar analytics platforms